This ad has been making the rounds, and for good reason.

Last breaths are… sacred. When I imagine my final days I see bubbles. I see the ocean. I see music. Even now, as I seek help to end my life, there is still so much beauty. You just have to be brave enough to see it.

I’m far from the only person to notice the all-White casting.

You hear that guys, we’re finally getting representation! I’ve been complaining about no White People in advertising for years now, but we’ve finally rolled back the clock on this one. Thanks Simons!

By the way, I think that The Architect was being facetious when he said that it was the law in Canada to require visible minorities in advertising, since I can’t find any evidence of this. The closest I can do is a Federal Government page on the “Visible Minorities Network.”

Canada Federal Gov:

Theme 2 – Increase the representation of Black, other racialized and Indigenous People as well as persons with disabilities within all levels of the organization

Proposed action 4 – Targets of representation

  • Set a minimum benchmark of 1 in 4 (25%) for all new promotions and acting assignments to help achieve better representation.
  • Visible Minorities make up 23% of total ESDC population. However, they are disproportionately represented at the lower, entry levels. This 1 in 4 benchmark would better reflect the demographics of ESDC in 2020.

However, this might as well be the law anyway, because big business is completely fake as any sort of democratic force that responds to market demand. As for the original ad at the top of the page, that might be the single most dystopian thing I have ever seen in my life.

Emphasis on “might be.” There’s plenty of competition out there, and I didn’t say it was definitely the worst thing I ever saw. I’m just saying that this is right up there in the upper echelons of Clownworld.

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